Career Academy & CTE Advocacy

NCAC is proud to partner with Advance CTE and the Association of Career and Technical Education (ACTE) to help you build support for your school, academy, and CTE programs. Advance CTE is a national organization that supports the advancement of CTE in every state.  Visit the Advance CTE website to learn more: and visit the ACTE website to see their resources:

What Is Advocacy?

Becoming an advocate is one of the most important actions you can take to secure the future of CTE and Career Academies. Advocacy is how you persuade an audience to take the desired action, whether that action is the enactment of a policy or increased enrollment in a Career Academy or Career and Technical Education (CTE) course. Advance CTE and ACTE have developed a wide variety of tools to assist you in your advocacy activities, keep you informed and promote ongoing support for CTE. The tools provide step-by-step directions and examples that will help you reach out to policymakers at the local, state and federal levels, as well as your community and the media. From your Members of Congress to your state and local policymakers, these individuals all make decisions that impact CTE. Be mindful of the legal boundaries on participation in advocacy efforts. Understanding what can be done in an official capacity and what can be done in a personal capacity is important. Check with your organization or agency to understand any limitations within your role. 

Here are Advance CTE's Steps to Become an Advocate:

Step 1: Develop the Message

  • A simple way to organize the core message is around a triangle, with the desired action in the center and the best three supporting messages at each point. Advance CTE’s Core Messages for Attracting Students to CTE resource provides a description of the message triangle — or core motivators — that should be at the center of any communications effort.
  • Keep in mind that you can use the message triangle to prepare to reach out to a member of Congress and ask him/her to take a desired action. For example, you may want a member of Congress to vote in favor of a bill or sign on to a letter. Follow our Legislative Updates to stay informed about opportunities to connect with your members.

Step 2: Know Your Audience

  • Messages can be most effective when directed and tailored to your members of Congress. For example, supporting messages should provide information that would be relevant to the member’s state or district.
  • Consider visiting the websites of your members of Congress to learn about their education policy priorities before reaching out about a specific bill or letter.

Step 3: Tailor Your Message to Your Audience

  • Based on what you learned in Step 2, determine which of the supporting messages you developed will have the largest impact on your members of Congress.
  • Check out what’s going on with CTE in your state to find additional information that may support your message. 

Step 4: Develop an Engagement Plan

  • Now, you can put together a stakeholder outreach plan, which includes finalizing communication channels (emails, phone calls or in-person meetings) and developing effective materials. For example, your outreach may include contacting a member of Congress.
  • Check out Advance CTE’s tool to help state leaders begin to build a communications and recruitment strategy.

Step 5: Measure for Success

  • It is imperative that you have ongoing outreach and communications strategies in place to make progress toward achieving your desired action. Keep in mind that an audience must hear a message an average of 11 times before it resonates. To see how Advance CTE and the Association of Career Technical Education (ACTE) keep the staff of members of Congress informed, check out our Congressional Updates monthly newsletter series, the Capitol CTE Chronicle.
  • A critical component for helping policymakers and stakeholders understand the value of CTE is lifting up high-quality programs of study that prepare learners for college and career success. For the past five years, Advance CTE has held the Excellence in Action awards, recognizing innovative and effective programs across the 16 Career Clusters® hailing from communities around the nation. Learn more about these programs.
  • Share your CTE advocacy stories of success and challenges with Advance CTE!


Visit the Advance CTE  advocate page to learn more and download valuable resources:

Visit the ACTE advocate page to learn more and download valuable resources: